September 12, 2009

Textbooks

Editorial Reviews
Product Description
Calculus teachers recognize Calculus as the leading resource among the "reform" projects that employ the rule of four and streamline the curriculum in order to deepen conceptual understanding. The fifth edition uses all strands of the "Rule of Four" - graphical, numeric, symbolic/algebraic, and verbal/applied presentations - to make concepts easier to understand. The book focuses on exploring fundamental ideas rather than comprehensive coverage of multiple similar cases that are not fundamentally unique. Readers will also gain access to WileyPLUS, an online tool that allows for extensive drills and practice. Calculus teachers will build on their understanding in the field and discover new ways to present concepts to their students.

--------------------------------------------------------------------------------
Product Details
Paperback: 736 pages
Publisher: Wiley; 5 edition (December 3, 2008)
Language: English
ISBN-10: 0470089156
ISBN-13: 978-0470089156
Product Dimensions: 10.4 x 8.5 x 1.2 inches



Editorial Reviews
Product Description
With its clear and engaging writing style, PRINCIPLES OF MICROECONOMICS, 5E, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you're likely to find interesting about the economy (particularly if you're studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.

About the Author
N. Gregory Mankiw is Professor of Economics at Harvard University. He has taught macroeconomics, microeconomics, statistics, and principles of economics. Professor Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy, and economic growth. His published articles have appeared in academic journals such as the AMERICAN ECONOMIC REVIEW, JOURNAL OF POLITICAL ECONOMY, and QUARTERLY JOURNAL OF ECONOMICS and in more widely accessible forums including THE NEW YORK TIMES, THE WASHINGTON POST, THE WALL STREET JOURNAL, and FORTUNE. In addition to his teaching, research, and writing, Professor Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office, and a member of the ETS test development committee for the advanced placement exam in economics. From 2003 to 2005, he served as Chairman of the President's Council of Economic Advisers. In addition, he maintains a very popular blog for students of economics at www.gregmankiw.blogspot.com.

--------------------------------------------------------------------------------
Product Details
Paperback: 519 pages
Publisher: South-Western College Pub; 5 edition (September 24, 2008)
Language: English
ISBN-10: 0324589980
ISBN-13: 978-0324589986
Product Dimensions: 9.8 x 8.4 x 0.9 inches



Editorial Reviews
Product Description
Database Systems: Design, Implementation, and Management, Eighth Edition, a market-leader for database texts, gives readers a solid foundation in practical database design and implementation. The book provides in-depth coverage of database design, demonstrating that the key to successful database implementation is in proper design of databases to fit within a larger strategic view of the data environment. Updates for the eighth edition include additional Unified Modeling Language coverage, expanded coverage of SQL Server functions, all-new business intelligence coverage, and added coverage of data security. With a strong hands-on component that includes real-world examples and exercises, this book will help students develop database design skills that have valuable and meaningful application in the real world.

About the Author
Peter Rob has 32 years experience teaching file systems, database systems design, database design, database applications development, and more. PeterĂ‚¿s real-world experience includes two years as a Director of Operations at an aviation chart company, 20 years as a consultant for hands-on operations systems analysis/development and database systems design, and 15 years experience as a statistical quality control systems analysis and systems/applications developer.

Carlos Coronel is currently the Lab Director for the College of Business Computer Labs at Middle Tennessee State University. He has 25 years of experience in various fields as a Database Administrator, Network Administrator, Web Manager, and Technology Specialist, and has taught courses in Web development, database design and development, and data communications at the undergraduate and graduate levels.

--------------------------------------------------------------------------------
Product Details
Hardcover: 704 pages
Publisher: Course Technology; 8 edition (December 20, 2007)
Language: English
ISBN-10: 1423902017
ISBN-13: 978-1423902010
Product Dimensions: 10.9 x 8.6 x 1.3 inches



Editorial Reviews
Product Description
The worldwide bestseller Thermodynamics: An Engineering Approach brings further refinement to an approach that emphasizes a physical understanding of the fundamental concepts of thermodynamics. The authors offer an engineering textbook that "talks directly to tomorrow's engineers in a simple yet precise manner, that encourages creative thinking, and is read by the students with interest and enthusiasm". Over 500 new or revised homework problems have been added to this 6/e.
The media package for this text is extensive, giving users a large variety of supplemental resources to choose from. A Student Resources DVD is packaged with each new copy of the text and contains the popular Engineering Equation Solver (EES) software, Physical Experiments, and an Interactive Thermodynamics tutorial. McGraw-Hill's new Assessment, Review, and Instruction System (ARIS) is available to students and instructors. ARIS is a complete, online tutorial, electronic homework, and course management system designed for greater ease of use than other systems. ARIS offers 1000 algorithmic problems, which will help curb the problem of having homework solutions circulating around campus. ARIS access for instructors is free with the adoption of the text, and students can buy access through the bookstore or from the ARIS website.

About the Author
Yunus A. Çengel (Turkey) is Professor Emeritus of Mechanical Engineering at the University of Nevada, Reno.

Michael Boles (Raleigh, NC) is Professor of Mechanical Engineering at the North Carolina State University.


--------------------------------------------------------------------------------
Product Details
Hardcover: 1056 pages
Publisher: McGraw-Hill Science/Engineering/Math; 6 edition (September 22, 2006)
Language: English
ISBN-10: 0073305375
ISBN-13: 978-0073305370
Product Dimensions: 10.1 x 8.1 x 1.7 inches



Editorial Reviews
Product Description
The leading text in business communication, Communicating at Work takes a pragmatic approach that features a strong multicultural focus, a heavy emphasis on effective presentations, and a pedagogical program designed to encourage group activities and skill building. Its combination of clear writing and effective use of tables makes this text an excellent teaching tool. The ninth edition provides coverage of new pedagogy, key new topics and an expansion of other important concepts including sources of on-the-job conflict, how to use informational interviews for career advancement, and stages in group problem-solving.

About the Author
Ronald B. Adler is Associate Professor of Communication at Santa Barbara City College, where he specializes in organizational and interpersonal communication. He is the author of Confidence in Communication: A Guide to Assertive and Social Skills and coauthor of Understanding Human Communication, Interplay: the Process of Interpersonal Communication as well as the widely used text Looking Out/Looking In. He is a consultant for a number of corporate, professional, and government clients and leads workshops in such areas as conflict resolution, presentational speaking, team building, and interviewing.

Jeanne Marquardt Elmhorst has been involved in communication studies for over 15 years. She received her master's degree from the University of Wisconsin-Stevens Point, then traveled and taught in Asia for three years, sparking her interest in intercultural communication. She has taught at the University of Albuquerque and the University of New Mexico. She is currently an instructor at Albuquerque TVI Community College, where her courses reflect the variety in the communication discipline: business and professional, organizational, listening, gender, intercultural, and interpersonal. Jeanne also provides training for business and government clients.

--------------------------------------------------------------------------------
Product Details
Paperback: 600 pages
Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 9th edition (January 1, 2008)
Language: English
ISBN-10: 0073511889
ISBN-13: 978-0073511887
Product Dimensions: 9.9 x 8 x 0.9 inches



Editorial Reviews
Product Description

Linear algebra is relatively easy for students during the early stages of the course, when the material is presented in a familiar, concrete setting. But when abstract concepts are introduced, students often hit a brick wall. Instructors seem to agree that certain concepts (such as linear independence, spanning, subspace, vector space, and linear transformations), are not easily understood, and require time to assimilate. Since they are fundamental to the study of linear algebra, students' understanding of these concepts is vital to their mastery of the subject. Lay introduces these concepts early in a familiar, concrete Rn setting, develops them gradually, and returns to them again and again throughout the text so that when discussed in the abstract, these concepts are more accessible.



About the Author

David C. Lay holds a B.A. from Aurora University (Illinois), and an M.A. and Ph.D. from the University of California at Los Angeles. Lay has been an educator and research mathematician since 1966, mostly at the University of Maryland, College Park. He has also served as a visiting professor at the University of Amsterdam, the Free University in Amsterdam, and the University of Kaiserslautern, Germany. He has over 30 research articles published in functional analysis and linear algebra.

As a founding member of the NSF-sponsored Linear Algebra Curriculum Study Group, Lay has been a leader in the current movement to modernize the linear algebra curriculum. Lay is also co-author of several mathematics texts, including Introduction to Functional Analysis, with Angus E. Taylor, Calculus and Its Applications, with L.J. Goldstein and D.I. Schneider, and Linear Algebra Gems-Assets for Undergraduate Mathematics, with D. Carlson, C.R. Johnson, and A.D. Porter.

A top-notch educator, Professor Lay has received four university awards for teaching excellence, including, in 1996, the title of Distinguished Scholar-Teacher of the University of Maryland. In 1994, he was given one of the Mathematical Association of America's Awards for Distinguished College or Unviersity Teaching of Mathematics. He has been elected by the university students to membership in Alpha Lambda Delta National Scholastic Honor Society and Golden Key National Honor Society. In 1989, Aurora University conferred on him the Outstanding Alumnus award. Lay is a member of the American Mathematical Society, the Canadian Mathematical Society, the International Linear Algebra Society, the Mathematical Association of America, Sigma Xi, and the Society for Industrial and Applied Mathematics. Since 1992, he has served several terms on the national board of the Association of Christians in the Mathematical Sciences.


--------------------------------------------------------------------------------
Product Details
Hardcover: 576 pages
Publisher: Addison Wesley; 3 edition (September 1, 2005)
Language: English
ISBN-10: 0321287134
ISBN-13: 978-0321287137
Product Dimensions: 9.2 x 8.2 x 1 inches



Editorial Reviews
Product Description
In Microsoft Office 2007: Introductory Concepts and Techniques, Premium Video Edition you'll find exciting videos, which correlate to the Table of Contents and mirror the step-by-step pedagogy of the Microsoft Office 2007: Brief Concepts and Techniques text to reinforce the skills taught in each chapter.

About the Author
Gary B. Shelly wrote and published his first computer education textbook in 1969. More than twenty million copies of Shelly Cashman Series' textbooks have been sold. Gary and a talented group of contributing authors have produced books on computer programming, computer concepts, and application software that are the leading textbooks in the computer technology market today. Gary has hosted the annual Shelly Cashman Institute, a week-long training event focusing on the latest topics in technology, for the past 34 years.

Thomas J. Cashman received his education at California State University, Los Angeles. He established one of the first business data processing programs in the U.S. at Long Beach City College in California, where he taught and served as department head. In 1969, he began collaborating with now best-selling author, Gary Shelly.

Misty E. Vermaat has more than 20 years of experience in the field of computer information systems. She has co-authored many textbooks for the Shelly Cashman Series, including multiple versions of Discovering Computers, Microsoft Office, and Microsoft Office Word books.

--------------------------------------------------------------------------------
Product Details
Paperback: 1280 pages
Publisher: Course Technology; 1 edition (March 3, 2009)
Language: English
ISBN-10: 0324826842
ISBN-13: 978-0324826845
Product Dimensions: 10.7 x 8.5 x 2 inches